H&M x Mugler Influencer Campaign

The H&M x Mugler campaign embodied inclusivity, freedom of expression, unapologetic drama, and body positivity. Inspired by Mugler’s iconic influence during the golden years of 1980s and 1990s catwalk theatrics, the collaboration captured his bold, boundary-pushing spirit while reintroducing it to a new generation.

Throughout the campaign, we witnessed the power of influence in action — engagement soared, conversations ignited, and H&M achieved significant traction across the fashion industry. Fashion influencers played a pivotal role in amplifying this moment, shaping trends, empowering communities, and driving cultural change at scale.

The ethos and DNA of this collaboration are deeply personal, making the outcome even more meaningful. This project not only showcased the transformative value of collaboration, but also reinforced the critical role influencers play in today’s fashion landscape. It stands as a testament to the power of fashion to inspire, empower, and leave a lasting cultural impact. do.