H&M x Mugler | Influencer campaign

The brief: Bring Mugler’s theatrical 80s and 90s spirit to a new generation through creators.

What we did: Influencer & Talent. We ran the influencer side of the launch end to end, championing inclusivity, self-expression, unapologetic drama and body positivity.

The team: Influencer lead, Dilly Gill · Talent sourcing and management, Anywhere Creative team.