THE COUTURE CLUB | Creator partnerships

The brief: Build creator partnerships that could carry a fast-growing fashion brand to a mass audience.

What we did: Influencer & Talent. We negotiated and managed the brand’s largest-ever creator partnership, a long-term retainer with Molly-Mae, alongside its wider creator programme.

The team: Partnerships lead, Dilly Gill · Talent management and content, Anywhere Creative team.