TESSUTI - CAMPAIGN MANAGEMENT
We directed high-impact seasonal and brand campaigns from ideation to final reporting, delivering seamless rollouts across both digital and in-store touch-points. Managing logistics for a 19-person team, we coordinated international productions in Austria and Ibiza for large-scale Christmas and summer campaigns. Our team also played a pivotal role in the Liverpool flagship launch, driving awareness through in-store events and digital activations across 32 UK locations. To elevate brand reach and credibility, we secured celebrity partnerships with Mahalia, Stephen Graham, Miles Kane, and Abbey Clancy, while collaborating with external agencies to deliver high-production photoshoots and brand activations aligned with campaign objectives.
Out of Office… TESSUTI SS22🪩
The creative direction for this summer campaign was inspired during a visit to Ducie Street Warehouse in Manchester, where a poster from Ibiza’s iconic KU nightclub (now the world’s largest club, Privilege) sparked the concept. Drawing from KU’s legacy of opulent, theatrical parties, the campaign captures a spirit of freedom, friendship, and endless possibilities.
Through vibrant colours, bold styling, and high-energy visuals, we paid homage to Ibiza’s golden era while reimagining it for today’s streetwear audience. Directing this campaign was a unique opportunity to fuse fashion with cultural nostalgia, creating an atmosphere that felt as unforgettable as Ibiza itself.
TESSUTI X Mahalia X Juicy Couture
This campaign brought together Tessuti, Mahalia, and Juicy Couture in a collaboration that celebrated both fashion and storytelling. Known for her music about love, friendship, and life’s in-between moments, Mahalia was the perfect voice to front this partnership.
Our creative direction focused on exploring her personal journey and experiences growing up in the spotlight, capturing the authenticity and relatability that resonate so strongly with her audience. The result was a campaign that blended cultural influence with brand identity, creating a powerful connection between artist and consumer.
