TESSUTI | Seasonal and brand campaigns
The brief: Deliver high-impact campaigns from ideation to reporting, across digital and in-store.
What we did: Social · Influencer & Talent · Events & Experiential. We directed seasonal and brand campaigns, including international productions in Austria and Ibiza for Christmas and summer, managing a 19-person crew. We drove the Liverpool flagship launch through in-store events and digital activations across 32 UK locations, and secured talent partnerships with Mahalia, Stephen Graham, Miles Kane and Abbey Clancy.
The team: Creative direction, Dilly Gill · Production, talent and events, Anywhere Creative team with external production partners.
Out of Office… TESSUTI SS22🪩
The creative direction for this summer campaign was inspired during a visit to Ducie Street Warehouse in Manchester, where a poster from Ibiza’s iconic KU nightclub (now the world’s largest club, Privilege) sparked the concept. Drawing from KU’s legacy of opulent, theatrical parties, the campaign captures a spirit of freedom, friendship, and endless possibilities.
Through vibrant colours, bold styling, and high-energy visuals, we paid homage to Ibiza’s golden era while reimagining it for today’s streetwear audience. Directing this campaign was a unique opportunity to fuse fashion with cultural nostalgia, creating an atmosphere that felt as unforgettable as Ibiza itself.
TESSUTI X Mahalia X Juicy Couture
This campaign brought together Tessuti, Mahalia, and Juicy Couture in a collaboration that celebrated both fashion and storytelling. Known for her music about love, friendship, and life’s in-between moments, Mahalia was the perfect voice to front this partnership.
Our creative direction focused on exploring her personal journey and experiences growing up in the spotlight, capturing the authenticity and relatability that resonate so strongly with her audience. The result was a campaign that blended cultural influence with brand identity, creating a powerful connection between artist and consumer.
