Over the past 12 months, we’ve partnered with PRYA to elevate their TikTok presence, launching with the campaign ‘MAKE IT PERSONAL.’ The series follows a close-knit group of friends navigating life in their 20s - celebrating the humour, challenges, and joys of platonic friendships. Our role was to craft authentic, relatable content that resonates deeply with PRYA’s audience and strengthens their brand connection on TikTok.