The brief: Elevate PRYA’s TikTok presence with content that felt authentic to its audience.

What we did: Social. Over a 12-month partnership we launched and ran ‘Make It Personal’, a series following a close group of friends navigating life in their 20s, celebrating the humour, challenges and joys of friendship.

The team: Strategy and creative direction, Dilly Gill · Casting, filming and editing, Anywhere Creative team.